A quote from an FIU alumni at the FIUGoldenPanthers.com forum regarding a name change of Florida International University to “Miami State University” or similar, to increase the university’s national brand recognition. Read the conversation here.
We [FIU] have little brand recognition. Outside of Miami-Dade County, it’s always a blank face when you mention FIU. Go to Fort Lauderdale, Deerfield Beach, Boca and you’re already getting blank faces from people when you tell them FIU. And that’s less than an hour away!
Unlike the other major public universities in the state (UF, UCF, USF, FAU and Florida State), FIU only recruits inside of the county lines of Miami-Dade for students. We attract very few students from outside the Miami metro area, and therein lies the problem. Our brand will never expand outside of Miami if we aren’t attracting students from beyond our own city.
There are a million and one benefits…
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